Philanthropos asked us to prove the idea by developing an app that engaged, educated, and encouraged everyday acts of kindness.
Identifying features that a successful MVP would require.
Facing a tight deadline of two months, our cross-functional team of designers, strategists, and developers took the concept of the Philanthropi app from paper to screen.
Using a process of elimination, we identified the needs of the client and determined the features that a successful MVP would require. Based on data collected through user interviews, we established three key pillars to guide the user experience:
By embracing AWS’s robust cloud infrastructure and offerings, we were able to rapidly deliver a highly scalable back-end to power our mobile application. The mobile app was developed in React Native, which allowed us to deliver both Android and iOS apps within the tight deadline.
To promote engagement on the app, we built a gamified experience that rewarded participation. Through our work, we celebrated the fact that philanthropy is driven by the daily actions of individuals.