Elastic Path Branding

Giving a headless e-commerce platform a facelift may seem like a bit of a stretch. But it was just as easy as reaching for the top and getting to know how its leaders and stakeholders envisioned this new identity. These ideas transformed into a re-energized brand proposition and striking visual collaterals. Soon, this giant was looking better than ever, and ready to share its new identity through a reimagined website – but that’s another story. 

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Client: Elastic Path Software Inc.
Industry: Saas
Our role: Strategy, Design
Deliverables: Brand Identity & Positioning