Apply Digital today announces the launch of GoodScout, a marketing agency that helps brands across North America create intelligent and engaging customer experiences that boost awareness and drive sales.
While working independently, GoodScout will complement Apply Digital’s portfolio of North American clients as they look to build their brand, promote their digital products, and acquire new customers. Current GoodScout clients include Elastic Path, Ag Growth International, ConstructConnect, LGM Financial Services, NEKSA, Terramera, Sensitile and Tractor Digital.
Led by industry veteran Frank Pedersen, GoodScout brings together a group of professionals with deep, diverse backgrounds spanning research, strategy, planning, design, technology, and analytics. Mr. Pedersen is a seasoned executive who has led marketing initiatives with global brands like GE, Eli Lilly, HSBC, Microsoft, Nestle, and Pernod Ricard as well as start-ups and non-profit organizations. Prior to GoodScout, Mr. Pedersen successfully led high-growth digital marketing agencies AKQA, LBi and Deep Focus based in London and New York City.
“Many mid-sized B2B and B2C companies across industries have been slow to adopt and integrate digital into their marketing initiatives and customer experience, but that is quickly changing,” said Mr. Pedersen, Managing Partner, GoodScout. “GoodScout was created to provide these companies with experienced and responsive digital experts, augmenting their existing marketing capabilities, and enabling an acceleration of their go-to-market efforts.”
With office locations in Vancouver, Toronto, New York, and San Francisco, GoodScout combines analytical expertise with human-centric design to deliver results. GoodScout’s strategic offering includes marketing strategy, brand positioning, digital product marketing, and customer journey mapping.
GoodScout is a marketing agency that partners with brands to create intelligent and engaging customer experiences that boost awareness and drive sales. We believe digital technology is rapidly commoditizing industries, and companies who invest in their brand and customer experience will gain a competitive advantage. GoodScout is fortunate to work with leading businesses such as Elastic Path, ConstructConnect, LGM Financial Services, and innovative start-ups, among them Terramera and Tractor Digital. GoodScout has locations across North America, including Vancouver, Toronto, New York, and San Francisco. For more information, please visit www.goodscoutdigital.co.
About Apply Digital
Apply Digital is a digital product studio that designs, builds and manages smart, digital products that engage users and provides long-term value for companies across vertical industries. Our mission is to help organizations embrace the massive technological transformations impacting their business and propel them to become leaders in their space. Through Apply Ventures, we offer startups access to the critical digital resources they need to bring their product to market. The Apply Digital team has launched over 500 digital products and services for companies such as Nike, Disney, ARGO and AGI. Apply Digital has locations across North America, including Vancouver, Toronto, New York and San Francisco. For more information, please visit www.applydigital.co.