Global outdoor apparel designer, Arc’teryx, selects Apply Digital to create superior mobile experience for customers in over 40 countries.

Apply Digital, a digital product studio that designs, builds and manages smart digital products, has been chosen by Arc’teryx, a global design and manufacturing company specializing in technical high-performance outerwear and equipment, to build its next-generation mobile application.

Vancouver-based Arc’teryx offers its products in more than 3,000 retail locations across 40 countries worldwide and operates 32 brand stores globally in key cities such as Vancouver, Toronto, New York, Seattle, Beijing, Hong Kong, Tokyo, and London. Apply Digital will lead the development and execution of the next version of the Arc’teryx’s iOS mobile application that will provide customers around the world with a modern mobile experience.

“Mobile has become a critically important channel for Arc’teryx, so it is crucial that our digital partner has the experience to create a smart and engaging mobile offering,” said, Leah Nielsen, Manager, Global Digital Experience, Arc’teryx. “Apply Digital not only brings extensive industry knowledge and digital expertise to the table, but they also act as a true strategic partner that we can collaborate with across multiple levels.”

The new version of the app will enable Arc’teryx to provide customers with a responsive and personalized experience. It will provide more than just e-commerce and product details, with content from Arc’teryx on diverse topics relevant to the Arc’teryx customer.

“For over 30 years, Arc’teryx has built a global business by designing the best performing and highest quality products available for outdoor enthusiasts,” said Scott Michaels, Chief Strategist and Partner at Apply Digital. “We’re thrilled to be working with such a respected brand, and look forward to developing a mobile experience that will resonate with users across languages and cultures and help Arc’tyrex serve their customers better.”

Arc’teryx’ newly-designed app is scheduled for release during the Fall of 2019.

About Arc’teryx

Arc’teryx is a global design company based in North Vancouver, Canada, specializing in technical high-performance apparel, outerwear and equipment. Our products are distributed through more than 3,000 retail locations worldwide, including over 50 branded stores. Arc’teryx is named for the Archaeopteryx Lithographica, the first reptile to develop the feather for flight.

About Apply Digital

Apply Digital is a digital product studio that designs, builds and manages smart, digital products that engage users and provides long-term value for companies across vertical industries. Our mission is to help organizations embrace the massive technological transformations impacting their business and propel them to become leaders in their space. Through Apply Ventures, we offer startups access to the critical digital resources they need to bring their product to market. Our sister company GoodScout Digital complements our services and helps clients build their brand, promote their digital products, and acquire new customers. The Apply Digital team has launched over 500 digital products and services for companies such as Nike, Disney, Freedom Mobile, and Arc’tyrex. Apply Digital has locations across North America, including Vancouver, Toronto, New York and San Francisco.

Media contacts:

Apply Digital
Jason Kinnear