Chief Strategist, Scott Michaels, guides the strategic direction for all digital products at Apply to help clients to solve even the most difficult of challenges. Having created more than 150 products for his clients, Scott has developed a reputation for achieving remarkable ROIs that propel companies to new growth.

Scott has a love for all things mobile. He has been at the forefront of many digital revolutions–being a part of the first iPhone launch, working closely with the New York Times to create the first native applications and helping ESPN in its mandate for mobile first. Scott knows what it takes to make successful applications, especially when working in the vanguard of what is currently possible.

Scott inspires others to do their best work. He is mentor for the Disney Accelerator, as well as the Sprint Accelerator, powered by TechStars.