Head of Strategy, Ray Silva, sits at the intersection of business strategy and technology. He balances the best of consulting, design thinking and customer insights to craft breakthrough strategy for our clients and their products.

With an insatiable curiosity, Ray rigorously uncovers opportunity spaces, inspires empathy among teams and arms solutions with the thinking needed to drive long-term ROI. This all powers his aim to enrich modern culture, challenge traditional business thinking and unlock the potential of today’s products and services.

Prior to joining Apply, Ray lead SapientNitro Nordic’s Strategy team, helping empower global clients and their customer experience portfolios.