Partner, Marketing and General Manager, New York, Frank Pedersen, is responsible for Apply’s Marketing Practice and New York office.

Frank is a seasoned marketing executive who has led strategic partnerships with global brands as well as start-ups and non-profit organizations, producing innovative and award-winning brand and marketing campaigns with proven results.

Frank believes digital technology is rapidly commoditizing industries, and companies who invest in their brand and customer experience will gain significant competitive advantage.

Prior to Apply Frank successfully led high-growth digital marketing agencies AKQA, LBi and Deep Focus in London and New York City. 

He serves as Board Member of NPower; a non-profit organization with a mission to mobilize the technology community, providing young adults and veterans with opportunities to build tech skills and achieve their potential.