Head of Product Management, Elaine Coopersmith, leads the Product Management practice at Apply. She ensures that product strategy is defined by viable and prioritized feature sets, that the integrity of the vision is maintained throughout the product life cycle, and that learnings are used to continuously improve the products that we design and build.

Elaine has over 16 years of experience in product management, requirements management and process re-engineering. Having successfully shipped countless platforms, products and business applications, she has a truly unique mix of experience coming from the food-tech start up space, digital agency, financial services and management consulting. Elaine is passionate about finding creative solutions to solve difficult problems, and delivering measurable value to customers and businesses.